Graphic Posters
I worked on the graphic development for the brand Freebeen, focusing on defining and exploring its aesthetic and narrative. The process involved delving into the brand's core values—freedom, resilience, and individuality—to create a visual identity that embodies its mission to democratize designer fashion. Through thoughtful exploration of typography, color palettes, and design elements, I aimed to craft graphics that not only look striking but also resonate deeply with the stories of strugglers and dreamers. This journey was about more than visuals; it was about shaping a cohesive aesthetic that tells a compelling story of empowerment, self-expression, and the triumph of individuality
The Hero/Villain Arc
The initial direction we pursued for this narrative was to draw inspiration from prominent characters in history, TV shows, and movies. We explored the unapologetic attitudes and bold personas of these iconic figures, using their legendary status as a lens to emphasize the brand's story. Their defiance, resilience, and unwavering individuality became a source of creative energy, aligning perfectly with Freebeen's ethos of empowerment and self-expression. This approach allowed us to infuse the brand’s visuals and messaging with a sense of audacity and freedom, reinforcing its mission to celebrate those who dare to stand out and own their journey.
The second direction we explored delved into the realm of intricate human thoughts, aiming to forge a deeper emotional connection between the brand and its target audience. This approach focused on uncovering the nuanced emotions, aspirations, and struggles that define the human experience. By aligning these insights with the brand's core values, we sought to create a narrative that not only resonates but also inspires. This direction allowed us to craft a visual and emotional identity for Freebeen that speaks to the authenticity and individuality of its audience, emphasizing a shared journey of self-expression and empowerment
